Social Media and Content Producer, Festivals

Location: Hybrid and onsite at Mela festival

Reports to: Marketing Manager

Contract type: Freelance 

Role Description: Birmingham Mela is the country’s leading South Asian Music Festival. We are seeking an experienced, creative, and self-motivated individual with a social media background and an enthusiasm for events. The candidate will be responsible for the day-to-day management of the Birmingham Mela branded social media channels, producing engaging content for all digital platforms, and regularly analysing digital trends and performance. 

Reporting into the Marketing Manager, the candidate will work collaboratively with teams including Artist, PR, Sponsorship Production, and more to create and publish content that reflects the festival brand whilst growing engagement and communicating key event information.

The candidate should be engrossed in youth and digital culture, be able to work as part of a team, constantly provide innovative content ideas and present them to stakeholders. 

We’re looking for someone who has:

• A passion for social media and extensive knowledge of all channels including TikTok
• Excellent knowledge of the festival’s culture, relevant talent and influencers
• Strong interpersonal communication including the ability to relate to different audiences 
• Intermediate or above experience of graphic design using Adobe Creative Suites